Tracking where your advertising responses are coming from is VITAL to successful marketing, and key codes play a CRUCIAL role in your efforts.
Key Codes are optional and not required for you to use. However, we strongly encourage you, as an SFI Affiliate, to use Key Codes in all your advertising. You choose your own Key Codes and append it to the end of your SFI ID number within your Gateway links (for example: http://www.sfi4.com/SFIID.123/FREE). Our system will automatically capture your Key Codes when someone joins SFI or becomes a Member through one of your Gateway links with a Key Code attached. You'll then see your Key Codes referred to within incoming PSA and PRM Notifications and also in the "KC" column within your Genealogy, providing you immediate feedback on the effectiveness of your ads. In other words, by embedding different Key Codes into your various advertising efforts, you can easily and quickly identify where your results are coming from--which ad sources are pulling, and which ad sources are not.
As an example, let's say that you run a particular SFI ad in a popular blog and on an offline flyer. You refer your prospective affiliates to your FREE Gateway on both ads, but you use different Key Codes for each source, so you'll be able to tell which one is bringing you better results:
Blog: http://www.sfi4.com/SFIID.100/FREE
Flyer: http://www.sfi4.com/SFIID.200/FREE
As your PSAs join SFI through these two ad links, you can quickly determine by the Key Code references in new affiliate notifications and your Genealogy which source is working better.
IMPORTANT! Be sure to keep a good list of each Key Code you create and the ad source you use it in, so you can refer to it as needed. SFI does not keep track of affiliate Key Codes, so if you lose your list, we cannot assist you in retrieving them.
NOTE: You can choose any number for your ad-based Key Codes, EXCEPT the following code numbers, which are reserved for SFI corporate use:
- 1100 through 1200
- 1300
- 9999