The most successful and highest-earning entrepreneurs know that “the fortune is in the follow-up” and capitalize on it by always following up multiple times. Indeed, according to The National Sales Executive Association and The Mind Capture Group, the average sale is closed as follows:


  • 2% on 1st contact
  • 3% on 2nd contact
  • 5% on 3rd contact
  • 10% on 4th contact
  • 80% on 5th through 12th contact


Your follow-up technique and message will differ depending on the group you're contacting. Basically, these groups fall into three categories:


  • Prospective Affiliates You're Going To Sponsor
  • Personally Sponsored Affiliates (PSAs)
  • Executive Affiliates and above


Read on for tips, strategies, and tools for effective and profitable follow-ups within each group. 


TIP: For a concise list all the free communication tools SFI has available for you to reach out to your team, check out this Launchpad Lesson.

Prospective Affiliates You're Going To Sponsor 


Here are our suggested guidelines for following up with those interested in joining SFI:

1. Keep it simple! Provide concise instructions. A confused mind will not act.

2. Always identify yourself as an SFI Marketing Group affiliate so they make the connection as to why you're contacting them. If you're going to be their personal Sponsor or upline leader, let them know that, too.

3. Make it short, friendly, and personal. Use their name in your salutation if you can.

4. Offer to answer questions they might have about SFI and home business in general. You may also wish to include a short testimonial of how the system is working for you (if you've got a good, strong testimonial to offer, that is). Offer friendly guidance and support!

5. Do NOT make aggressive statements like, "If you want to make money with this you need to GO EA now." This will only cause backlash and cause people to opt out of SFI. Our system clearly works, and one big reason is because we bring people through in steps, without undue pressure. We show them the BENEFITS of participating in SFI and let them decide. There's no need to twist anyone's arm.

6. Do NOT get into long, drawn-out explanations of the compensation plans, products, Zing Network sites, etc. You may, however, wish to let your prospects know that detailed information on these topics and others will be available to them immediately upon joining SFI.

7. Remind them that there's no obligation or cost to join SFI. They can take their time, learn about all the benefits of SFI, and take advantage of our free training.

8. Do NOT confuse them with references to other products, services, or business opportunities.

Personally Sponsored Affiliates (PSAs) 


When your Personally Sponsored Affiliates (PSAs) first sign up with SFI, our Website guides them through the initial steps and suggestions they need to get started right. NOTE: For a list of all your Sponsored Affiliates, see your Genealogy report.

Here are some suggested guidelines for following up with your PSAs:

1. Always identify yourself as an SFI Marketing Group affiliate so your new affiliates make the connection as to why you're contacting them. If you're their Sponsor, let them know that, too.


2. Consider using SFI Starter Incentives to incentivize your new team members. Starter Incentives team-builder tools  let you target select people in your team with special incentives that encourage them to take action. They're easy to set up and take just a few minutes. Get started at your Starter Incentives Manager, and select people you want to target with special incentives, set your preferences, and you're ready to go! Learn more about how to use Starter Incentives here.

3. Refer ALL your new PSAs to their SFI homepage, where they can begin to immediately familiarize themselves with the SFI program.


4. Make your communication (e-mail, print, etc.) with them short, friendly, and personal (if possible). Use their name in your salutation if you can. TIP: Check out the STREAM at the SFI Affiliate Center, along with your PSA Mailer, CSA Mailer, and group messaging tools for easy ways to communicate regularly with your downline.


5. Offer to answer questions they might have. Offer to assist them in getting their new business up and running. Offer ways you can work together to build your businesses (remember, TEAMWORKING is the key to building huge incomes with our system!!). You may also wish to include a short testimonial of how the system is working for you (if you've got a good, strong testimonial to offer, that is). Offer your friendship. Above all else, help us get our new affiliate off to a good start!

6. Do NOT make aggressive statements like, "If you want to make money with this you need to GO EA now." This will only cause backlash and cause people to opt out of SFI. Our system clearly works, and one big reason is because we bring people through in steps, without undue pressure. We show them the BENEFITS of participating in SFI and let them decide. There's no need to twist anyone's arm.

7. Do NOT get into long, drawn-out explanations of the compensation plans, products, Zing Network sites, etc. You may, however, wish to let your prospects know that detailed information on these topics and others will be available to them immediately upon joining SFI. Also, encourage them to complete their Affiliate Profile if they haven't already and point them to other helpful areas of the SFI Affiliate Center, such as the SFI Forum, SFI Basics, LaunchPad, and our Support Desk, for more information and details. The power is our SYSTEM. Stay focused on that!

8. Do NOT confuse them with references to other products, services, or business opportunities. (In fact, this is considered "cross-solicitation," a serious violation of SFI policy that is grounds for termination.)

Executive Affiliates (EAs) & Above 


Here are some suggested guidelines for following up with affiliates who have reached EA or above:

1. Always identify yourself as an SFI Marketing Group affiliate so your affiliates make the connection as to why you're contacting them.

2. Ensure ALL your up-and-coming leaders remain familiar with updates, tips, news, and other information on their SFI Affiliate Center homepage.

3. Make your communication (e-mail, print, etc.) with them short, friendly, and (if possible) personal. Use their name in your salutation if applicable. TIP: Check out the STREAM on your home page for an easy way to post short notices and reminders to all or some of your affiliates logged into the Affiliate Center.  Also, use your PSA Mailer, CSA Mailer, and group messaging tools for easy ways to e-mail newsletters, notices, and other group-specific messages..


4. Offer to answer questions they might have. Offer to assist them in achieving the goal of DUPLICATING your team-building efforts and maintaining their rank each month. Offer ways you can work with your affiliates to achieve maximum commissions each month and build your businesses together (remember, TEAMWORKING is the key to building huge incomes with our system!!). You may also wish to include a short testimonial of how the system is working for you (if you've got a good, strong testimonial to offer, that is). Offer your friendship. Above all else, encourage your team to continue to take action and build their businesses!

5. Do NOT make aggressive statements like, "If you want to make money with this you need to ADVANCE YOUR RANK now." This will only cause backlash and cause people to opt out of SFI. Our system clearly works, and one big reason is because we bring people through in steps, without undue pressure. We show them the BENEFITS of participating in SFI and let them decide. There's no need to twist anyone's arm.

6. Do NOT get into long, drawn-out explanations of the compensation plans, products, Zing Network sites, etc. You may, however, wish to let your prospects know that detailed information on these topics and others will be available to them immediately upon joining SFI.  Also, encourage them to complete their Affiliate Profile if they haven't already and point them to other helpful areas of the SFI Affiliate Center, such as the SFI Forum, SFI Basics, LaunchPad, and our Support Desk, for more information and details. The power is our SYSTEM. Stay focused on that!

7. Do NOT confuse them with references to other products, services, or business opportunities. (In fact, this is considered "cross-solicitation," a serious violation of SFI policy that is grounds for termination.)